Last updated: October 2026
1. Who we are
Sidelines Coaching is operated by Gary Shoemake.
For purposes of UK data protection law, Gary Shoemake is responsible for personal information collected through the Sidelines Coaching website.
If you have any questions about how your personal information is used, please contact:
2. What information we collect
When you contact us through the website, we may collect:
• Your name
• Your email address
• Any information you choose to include in your message
We may also collect limited technical information automatically when you use the website, such as information relating to your device, browser and website usage.
3. How we use your information
We use the information you provide to:
• Respond to enquiries and messages
• Communicate with you about Sidelines Coaching
• Respond to requests to get involved with Sidelines
• Manage and improve the website and our services
• Protect the website from spam, abuse and security threats
We will only use your personal information for purposes that are compatible with why it was collected.
4. Our lawful basis for using your information
We will generally rely on legitimate interests to respond to enquiries and manage communications relating to Sidelines Coaching.
Where we use your information in a way that requires your consent, we will ask for your consent.
You have the right to withdraw consent at any time where consent is the lawful basis for processing.
5. Who we share your information with
We may use trusted third-party service providers to operate the website and provide services such as website hosting, contact forms, security and spam protection.
These providers may process personal information on our behalf and will only do so for the purposes for which it has been provided.
We do not sell your personal information.
6. How long we keep your information
We will only keep personal information for as long as reasonably necessary for the purpose for which it was collected.
For example, we may retain correspondence for a reasonable period so that we can manage an enquiry and maintain an appropriate record of our communications.
We will securely delete or dispose of information when it is no longer required.
7. Cookies and similar technologies
The Sidelines Coaching website may use cookies and similar technologies to enable the website to function, improve security and understand how the website is used.
Some cookies may be provided by third-party services used on the website.
Where consent is required for non-essential cookies, we will seek that consent in accordance with applicable data protection and privacy laws.
8. Your rights
Under UK data protection law, you may have rights including the right to:
• Ask for access to the personal information we hold about you
• Ask us to correct inaccurate or incomplete information
• Ask us to delete your personal information in certain circumstances
• Ask us to restrict how we use your information in certain circumstances
• Object to certain uses of your information
• Request the transfer of your information in certain circumstances
• Withdraw consent where we rely on consent to process your information
If you would like to exercise any of these rights, please contact:
9. Security
We take reasonable steps to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
10. External websites
The Sidelines Coaching website may contain links to external websites and services, including social media platforms such as LinkedIn and YouTube.
We are not responsible for the privacy practices or content of external websites. We recommend reviewing their privacy notices when you visit them.
11. Changes to this Privacy Notice
We may update this Privacy Notice from time to time to reflect changes to the website, how we use personal information or changes in applicable law.
The latest version will always be available on the Sidelines Coaching website.
12. Complaints
If you have concerns about how we have used your personal information, please contact us first at:
You also have the right to complain to the Information Commissioner's Office (ICO) if you believe your personal information has been handled unlawfully.